Will Lockwood’s S14.5 240SX – gaining STATURE

What are we chasing man? Let's call it out. In today’s culture, I think a lot of us are chasing attention, adoration, clout, power, followers, envy, dollars, etc. But on a deeper level, to be more specific & fair, I think what we’re really chasing is relevance....

Genesis GV60 review – politics aside

If you don’t like electric vehicles, you should drive the Genesis GV60. Because here’s the thing: I don’t like EVs either. At least I was pretty convinced I didn’t. But the driving experience of the Genesis GV60 is good enough to make me realize, it’s actually not the...

Toyota is earning their fanbase the old-fashion way

For a lot of us, car purchases are emotionally driven. Buying a vehicle is more than just 'buying a vehicle', it’s a show of support for the brand. Throughout my life, I've formed strong emotional connections with several brands for several different reasons. And...

k-swapped C6 Corvette

It’s weird ok. I mean who on earth sticks a Honda motor in a C6 Corvette? We get it... K-swaps are cool. VTEC is a lifestyle. But this?! This is just backwards. These dudes went from Ds to Bs lol. Here's the path that led to a k-swapped turbocharged C6 Corvette: First...

Why is the cost of car insurance rising so fast?

The cost of car insurance is rising at its fastest rate in over 47 years. In fact, from 2023 to 2024, we averaged a 20% increase in 1 year alone. So what's going on here? In short, vehicles have gotten substantially more complicated & more expensive… and that...

Italy makes Alfa Romeo change the name of the new Milano

Check this out: Alfa Romeo just launched this dinky new crossover last week. And they decided to give it the throwback/heritage nameplate Milano. But to cut production costs, this new Alfa Romeo is made in Poland, not Italy. And this is where it gets amusing… and...

Tesla laid off 10% of its workforce

On Monday April 15th, Tesla laid off 10% of its workforce. That's roughly 14,000 employees. Tesla cited the layoffs as an unfortunate necessity to prepare for the next phase of growth. Translation: Likely a slower & more strenuous stage of growth, now that…  1)...

Porsche K1 – an electric 3-row Porsche SUV

Reason 2,024 why it’s frustrating to be a car enthusiast in 2024. Volkswagen I mean Porsche is making a 3-row electric SUV, dubbed the K1 for now... and some spy shots have been released on Motortrend (see article here). Details are still relatively vague, but we can...

Trajectory of car culture

The automotive industry has seen massive disruptions in a short time. And it’s changed the fabric of car culture right before our eyes. This is by no means an all-encompassing article, but here are some things to think about: The manual transmission is on life...

Toyota releases new 2025 6th-gen 4Runner!

The new 6th generation 2025 Toyota 4Runner is here! Here are the details. There are 2 engine options. 1) The i-FORCE engine is the standard turbocharged 2.4-liter 4-cylinder. It makes 278 horsepower & 317 torque. 2) i-FORCE MAX is the hybrid powertrain. It also...
Import Alliance car show
Mazda CX-90 Review

Mazda CX-90 Review

This is uncomfortably honest, but the Mazda CX-90 might be the most irritating & nagging press car I’ve ever ...
Let cars be more than cars

Let cars be more than cars

So I found myself listening to S3 Podcasts of years past and… I want in… again. I say "again" because, I’ve been a ...

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Manual Transmission Toyota Supra Review

Manual Transmission Toyota Supra Review

Oh you son-of-a-bitch, I’m in! The Toyota Supra with the manual 6-speed transmission is what God intended. And it’s twice as badass when you put yellow on it. This is modern Japanese muscle ladies & gentlemen! Errr German/Japanese muscle. Whatever… it’s a...

Project Car or Garage Ornament

Project Car or Garage Ornament

Some of us dream of building a Foxbody Mustang that runs 6s in the quarter mile. Others want an EG Civic that'll do a sub 1:40 at Buttonwillow? Whatever the cause, we convince ourselves follow the dream & buy that project... only for it to become a garage...

Skank-Build 101 – Honda Civic EK Hatch (from 2011)

Skank-Build 101 – Honda Civic EK Hatch (from 2011)

Joe Schneider's Yellow Honda Civic EK hatch is one of the dopest features we’ve ever done. This is what S3’s all about. And for anyone confused, this is the type of shit we’re looking for in the world. It’s what we try to represent. We/S3 went out to The Eibach Meet...

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