Will Lockwood’s S14.5 240SX – gaining STATURE

What are we chasing man? Let's call it out. In today’s culture, I think a lot of us are chasing attention, adoration, clout, power, followers, envy, dollars, etc. But on a deeper level, to be more specific & fair, I think what we’re really chasing is relevance....
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Genesis GV60 review – politics aside

If you don’t like electric vehicles, you should drive the Genesis GV60. Because here’s the thing: I don’t like EVs either. At least I was pretty convinced I didn’t. But the driving experience of the Genesis GV60 is good enough to make me realize, it’s actually not the...
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Toyota is earning their fanbase the old-fashion way

For a lot of us, car purchases are emotionally driven. Buying a vehicle is more than just 'buying a vehicle', it’s a show of support for the brand. Throughout my life, I've formed strong emotional connections with several brands for several different reasons. And...
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k-swapped C6 Corvette

It’s weird ok. I mean who on earth sticks a Honda motor in a C6 Corvette? We get it... K-swaps are cool. VTEC is a lifestyle. But this?! This is just backwards. These dudes went from Ds to Bs lol. Here's the path that led to a k-swapped turbocharged C6 Corvette: First...
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Why is the cost of car insurance rising so fast?

The cost of car insurance is rising at its fastest rate in over 47 years. In fact, from 2023 to 2024, we averaged a 20% increase in 1 year alone. So what's going on here? In short, vehicles have gotten substantially more complicated & more expensive… and that...
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Italy makes Alfa Romeo change the name of the new Milano

Check this out: Alfa Romeo just launched this dinky new crossover last week. And they decided to give it the throwback/heritage nameplate Milano. But to cut production costs, this new Alfa Romeo is made in Poland, not Italy. And this is where it gets amusing… and...
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Tesla laid off 10% of its workforce

On Monday April 15th, Tesla laid off 10% of its workforce. That's roughly 14,000 employees. Tesla cited the layoffs as an unfortunate necessity to prepare for the next phase of growth. Translation: Likely a slower & more strenuous stage of growth, now that…  1)...
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Porsche K1 – an electric 3-row Porsche SUV

Reason 2,024 why it’s frustrating to be a car enthusiast in 2024. Volkswagen I mean Porsche is making a 3-row electric SUV, dubbed the K1 for now... and some spy shots have been released on Motortrend (see article here). Details are still relatively vague, but we can...
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Trajectory of car culture

The automotive industry has seen massive disruptions in a short time. And it’s changed the fabric of car culture right before our eyes. This is by no means an all-encompassing article, but here are some things to think about: The manual transmission is on life...
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Toyota releases new 2025 6th-gen 4Runner!

The new 6th generation 2025 Toyota 4Runner is here! Here are the details. There are 2 engine options. 1) The i-FORCE engine is the standard turbocharged 2.4-liter 4-cylinder. It makes 278 horsepower & 317 torque. 2) i-FORCE MAX is the hybrid powertrain. It also...
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euro cars

Fast & Furious 5

By s3mag | August 25, 2010
Man - we got to hang out on the set for Fast & Furious 5. They're doing some filming here in Atlanta for the ...

Fast & Furious 5

By s3mag | August 25, 2010
Man - we got to hang out on the set for Fast & Furious 5. They're doing some filming here in Atlanta for the ...

Yousef.

By s3mag | August 15, 2010
Alex, one of our designers, put together a short but sweet video honoring Yousef and his MkV GTI. Note the nice KW ...

Ad Sales….Woohoo!!!

By s3mag | August 10, 2010
Hey guys. I've been burning up the phone lines ever since the new issue came out, trying to get some new ...

Win some / Lose some

By s3mag | August 6, 2010
Win Some: We went out to do some shooting for the next issue.  Bryson from Wagenwerks ATL owns the white Jetta ...

HA HA HA Yousef

By s3mag | August 4, 2010
MuslimCultureMeetsGermanEngineering For those that dont know, we have a friend/staff member named Yousef.  As you ...

Porsche 918

By s3mag | July 28, 2010
This is the damn best looking car I've ever seen. Read the article on Autoweek here: Autoweek PS: I love any ...

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Lic Lic Lic

by | Mar 1, 2012 | ,

Stupid Americans have stupid cars these days that are too big for them. And they come with dumb stupid trinkets… like a backup camera for example. Your new SUV has a backup camera? That’s so cool. This Miata only comes with an owner who knows how to f*cking drive and...

Wrong FItment Crew 2011 Meet

by | Apr 13, 2011 |

The Wrong Fitment Crew recently threw a big meet at Eurowise in Charlotte, NC. We weren't able to make it ourselves this time, but our friend Ryan Norris snapped some great shots that we wanted to share with everyone. The full gallery is on our facebook profile here,...

S3’s Import Alliance Pre-Party

by | Apr 11, 2011 |

Calling all import motor heads! The Basement in collaboration with S3 Magazine is proud to host the Import Alliance Pre-Party! The Import Alliance Atlanta Meet will be happening on April 17th 2011. This will be the third consecutive year, and it has grown...

S3's Import Alliance Pre-Party

by | Apr 11, 2011 |

Calling all import motor heads! The Basement in collaboration with S3 Magazine is proud to host the Import Alliance Pre-Party! The Import Alliance Atlanta Meet will be happening on April 17th 2011. This will be the third consecutive year, and it has grown...

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