Will Lockwood’s S14.5 240SX – gaining STATURE

What are we chasing man? Let's call it out. In today’s culture, I think a lot of us are chasing attention, adoration, clout, power, followers, envy, dollars, etc. But on a deeper level, to be more specific & fair, I think what we’re really chasing is relevance....

Genesis GV60 review – politics aside

If you don’t like electric vehicles, you should drive the Genesis GV60. Because here’s the thing: I don’t like EVs either. At least I was pretty convinced I didn’t. But the driving experience of the Genesis GV60 is good enough to make me realize, it’s actually not the...

Toyota is earning their fanbase the old-fashion way

For a lot of us, car purchases are emotionally driven. Buying a vehicle is more than just 'buying a vehicle', it’s a show of support for the brand. Throughout my life, I've formed strong emotional connections with several brands for several different reasons. And...

k-swapped C6 Corvette

It’s weird ok. I mean who on earth sticks a Honda motor in a C6 Corvette? We get it... K-swaps are cool. VTEC is a lifestyle. But this?! This is just backwards. These dudes went from Ds to Bs lol. Here's the path that led to a k-swapped turbocharged C6 Corvette: First...

Why is the cost of car insurance rising so fast?

The cost of car insurance is rising at its fastest rate in over 47 years. In fact, from 2023 to 2024, we averaged a 20% increase in 1 year alone. So what's going on here? In short, vehicles have gotten substantially more complicated & more expensive… and that...

Italy makes Alfa Romeo change the name of the new Milano

Check this out: Alfa Romeo just launched this dinky new crossover last week. And they decided to give it the throwback/heritage nameplate Milano. But to cut production costs, this new Alfa Romeo is made in Poland, not Italy. And this is where it gets amusing… and...

Tesla laid off 10% of its workforce

On Monday April 15th, Tesla laid off 10% of its workforce. That's roughly 14,000 employees. Tesla cited the layoffs as an unfortunate necessity to prepare for the next phase of growth. Translation: Likely a slower & more strenuous stage of growth, now that…  1)...

Porsche K1 – an electric 3-row Porsche SUV

Reason 2,024 why it’s frustrating to be a car enthusiast in 2024. Volkswagen I mean Porsche is making a 3-row electric SUV, dubbed the K1 for now... and some spy shots have been released on Motortrend (see article here). Details are still relatively vague, but we can...

Trajectory of car culture

The automotive industry has seen massive disruptions in a short time. And it’s changed the fabric of car culture right before our eyes. This is by no means an all-encompassing article, but here are some things to think about: The manual transmission is on life...

Toyota releases new 2025 6th-gen 4Runner!

The new 6th generation 2025 Toyota 4Runner is here! Here are the details. There are 2 engine options. 1) The i-FORCE engine is the standard turbocharged 2.4-liter 4-cylinder. It makes 278 horsepower & 317 torque. 2) i-FORCE MAX is the hybrid powertrain. It also...
Import Alliance car show

CONNECT WITH US

VIDEOS

Events, Podcasts, and more.
Watch Now

SHOP

MORE FEATURES

The Sparks Show ’22 – S3Magazine Coverage

The Sparks Show ’22 – S3Magazine Coverage

One of the best mini truck events is back! For those unaware, the mini truck culture is alive and well in 2022. Last year, I attended the Sparks show for just one day and quickly realized, there's so much more. This year, I stayed with some friends of mine for the...

BMW M1 by Canepa – Procar 094

BMW M1 by Canepa – Procar 094

(This is a throwback feature from S3 Magazine, circa 2016.) The BMW M1 was BMW’s first run at a mid-engine exotic, and it happened in the 70’s era of emerging new supercars. It was made from 1979-81, and only 453 were produced. BMW was building the M1 as a...

Unplugged Happy Place – Maine in a MK4 Supra

Unplugged Happy Place – Maine in a MK4 Supra

As a modern society, we’ve gotten it wrong with tech. Dangerously wrong in the last decade-or-so specifically. See our predecessors chased advances in technology (whether it was digital or mechanical)… to ultimately allow them more FREEDOM in life. But a lot of the...

Toyota Tundra TRD Off-Road Review

Toyota Tundra TRD Off-Road Review

One of the biggest hurdles for the new Toyota Tundra to overcome… is the greatness of the last generation Tundra. Meaning, the last-model Tundra (specifically 2015-2021) is so good, it’s really tough to beat. So let’s talk about the most obvious/apparent DNA change -...

Pin It on Pinterest